I’m an associate creative director of copy who turns brand language into a voice worth talking about (or screenshotting). For over nine years, I’ve built voices that make brands feel human—resonant, emotional, and alive. I lead teams, build messaging systems, and concept campaigns that don’t just connect, but spark feeling—and ultimately? convert. My approach is all about personifying a brand so it feels like someone you actually want to know or look up to or just… stare at. Provocative headline? Let’s go.

I’m from Vancouver, BC, now based in Brooklyn, where I live with my 16-year-old cat, Moe (my boss). When I’m not being a word nerd, you can catch me designing interiors, watching horror movies, playing tennis, or filling my emotional (and virtual) cart.

let’s chat.